There has never been a more crucial time to be at the intersection of the consumer goods industry and technology. The consumer goods industry, like all industries, is also having to think and act more sustainably to continue to grow profitability.
Businesses are improving brand affinity and market share in both retail and consumer goods by integrating new technology. This digital evolution presents a major opportunity to expand innovation beyond traditional channels, supplying the necessary tools for an enhanced, personalized buying experience.
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